What Costco Price Tags Really Mean (And How They Can Save You Money)
If you shop at Costco, you’ve probably noticed that prices often end in unusual numbers like .97 or .49.
Most people assume it’s random. It’s not.
Costco uses a pricing code system that can help you identify discounts, clearance items, and even products that are about to disappear for good.
Once you understand these codes, you can spot real deals instantly — and avoid spending money on things that only look like bargains.
Why Costco Uses Pricing Codes
Unlike traditional retailers, Costco doesn’t rely on constant sales or flashy promotions.
Instead, they focus on:
consistently low prices
high product volume
membership-based profits
Because of this model, price changes are more subtle — but also more meaningful.
That’s where Costco price endings come in.
Costco Price Tags Explained
Here’s how to decode what you’re seeing in-store.
.99 = Regular Price
A price ending in .99 is typically the standard, everyday price.
This means:
the item is not currently discounted
pricing is set at the corporate level
It may still be a good value, but it’s not a special deal.
.97 = Clearance or Manager Markdown
A .97 price tag at Costco usually means the item has been marked down at the store level.
This often happens when:
inventory is too high
the product isn’t selling quickly
the store needs to free up shelf space
These are often some of the best deals available, but they can vary by location.
.49 / .79 / .89 = Manufacturer Discounts
Prices ending in .49, .79, or .89 are typically manufacturer-supported deals.
This means:
the brand is helping fund the discount
the promotion is usually temporary
pricing is consistent across locations
If you see these price endings, it’s often a limited-time offer.
.00 or .88 = Deep Clearance
A price ending in .00 or .88 signals a major markdown.
This usually means:
the item is being cleared out
it may be seasonal or discontinued
it’s likely at its lowest price
These items often sell out quickly, especially if they’re popular.
The Costco Asterisk (*) Meaning
One of the most important symbols on a Costco price tag is the asterisk (*).
If you see it in the corner of the sign, it means:
the item is discontinued
it will not be restocked
what’s on the shelf is the final inventory
Many shoppers call this the “death star” because it signals the end of a product’s time in the warehouse.
If you love something and see the asterisk, it may be your last chance to buy it.
How to Use Costco Pricing Codes to Save Money
Understanding Costco pricing codes is one thing — using them effectively is where the savings happen.
1. Don’t Fall for Every “Deal”
A markdown doesn’t automatically mean you should buy it. Focus on what you actually need.
2. Watch for Clearance Opportunities
Items ending in .97, .00, or .88 are often discounted to move quickly.
If it’s something you were already planning to buy, this is where you can save.
3. Act Fast on Asterisk Items
If you see the asterisk, don’t wait too long. The product likely won’t be restocked.
4. Understand Timing
Manufacturer deals (.49, .79, .89) are temporary, while clearance pricing often signals final inventory.
Knowing the difference helps you decide whether to buy now or later.
The Bottom Line
Costco’s pricing system may seem subtle, but it’s incredibly useful once you understand it.
By learning how to read Costco price tags, you can:
quickly identify real discounts
avoid impulse purchases
make more intentional spending decisions
Because saving money isn’t just about finding deals, it’s about knowing which deals are actually worth it.